The region accounts for nearly two-thirds of the global population and economic development-with China and India are at the forefront-remain key regional growth drivers. Last year, the online sales that took place on B2B ecommerce sites, log-in portals and marketplaces increased by 18.2% to $1.3 trillion from $1.1 trillion in 2018. . MEA and Latin America are expected to register considerable growth during the forecast period. Also, both have buyer and seller entities. Free upgrade to enterprise license (allows to share across all company locations), 5. B2B, or business-to-business describes transactions between two businesses. Ease this pain point when selling B2B through ecommerce marketing messaging. Just as a university student might check Facebook to learn about their classmates, a C-suite executive uses Facebook to share photos of their kid. Two years on, this figure has risen to 471 Billion Euros in 2018, of which B2C ecommerce accounted for about 13.8% or 65 Billion Euros. In 2019, the global B2B eCommerce market size was valued at $5.7 trillion and is expected to rise at a compound annual growth rate of 17.5 percent through 2027. . In addition, with B2B e-commerce market research, companies can make use of publicly available data such as market reports and industry statistics to plan their growth strategies and increase the probability of success in a highly competitive market. Use Ask Statista Research Service, The source made the following note: "For 2018 there was a change in the data collection method from a paper questionnaire, to an online electronic questionnaire. They make it easy to sell more online through cross selling and upselling. Another key difference between B2B and B2C comes in the way relationships with customers are managed over time. We explain B2B vs B2C infographics, similarities, examples and differences, specifically in marketing, sales, ecommerce. B2B organisations didnt have much of an incentive to optimise their customer journey but this is changing in the current climate. Within the B2C segment, online Marketplaces formed the largest distribution channel, accounting for 30.62 Billion Euros. The growth is attributed to the increasing internet connectivity in second-tier cities & rural areas. Whilst B2B models have traditionally been functional tools that served specific purposes, with the changing demographic of B2B buyers (increasing numbers of millennials) and the fact that eCommerce is now a part of our everyday lives, many B2B buyers now expect the same speed and ease of B2C eCommerce when making B2B purchases. Who are the key players in the B2C e-commerce market? This key difference between B2B and B2C ecommerce also means you need to ensure that when someone visits your site, they find reasons to trust your brand and believe youre the best solution for their problem. . The generation that grew up with the internet now wields more purchasing power in the business world than ever before. In addition, the authors of this must-read for B2B professionals found a clear correlation between the size of buying teams and the likelihood of a sale being successful: The idea here is simple: If you want to build a $100-million business, you can catchi.e., sell to10 million flies worth $10 each (think B2C) or hunt down 1,000 elephants worth $100,000 each (think B2B). B2B, or business-to-business, is distinct from B2C in a number of ways. Amazon rebranded its B2B eCommerce operations from. That's more than triple the value. Look no further than JMango360! Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022, Profit from additional features with an Employee Account. Target audience The most remarkable difference between B2C and B2B sales is the target audience. (Forrester, 2019) In B2B vs B2C, B2B stands for business-to-business, and B2C stands for business-to-consumer. Available: https://www.statista.com/statistics/284278/e-commerce-sales-via-website-in-the-united-kingdom-uk-by-b2b-and-b2c/, B2B and B2C e-commerce sales over a website in the United Kingdom (UK) from 2014 to 2019, Internet industry in the United Kingdom (UK), E-commerce sales via website in the United Kingdom (UK) 2014-2019, by B2B and B2C, E-commerce sales in the United Kingdom (UK) 2019, by B2B, B2C and business size, Internet retail: monthly sales value in Great Britain 2016-2022, Internet share of retail sales monthly in Great Britain 2018-2022, Share of revenue from digital channels in Great Britain in 2015 & 2020, by sector, Digital entertainment sales in the United Kingdom (UK) 2011-2021, by sector, Forecast of ePublishing revenue by segment in the United Kingdom 2017-2025, Revenue forecast for the eServices market by segment in the United Kingdom until 2024, Online share of retail sales in the United Kingdom (UK) 2011-2021, Internet retail sales value: average weekly value per month in the UK 2013-2022, Leading UK e-retailers ranked by worldwide e-retail sales 2013-2015, Entertainment retail sales in the United Kingdom (UK) 2011-2019, by format, Digital advertising expenditure in the United Kingdom (UK) 2007-2019, Digital share of advertising spending in the United Kingdom (UK) 2013-2019, Digital advertising spending in the United Kingdom (UK) 2008-2021, Digital advertising spending in the UK 2008-2020, by format, Digital publisher revenue growth in the UK 2022, by type, Digital Market Outlook: digital advertising spending in the UK 2017-2026, by device, Digital Market Outlook: e-publishing ARPU in the UK 2017-2027, by format, Digital Market Outlook: e-publishing revenue change in the UK 2018-2027, by format, Digital Market Outlook: e-publishing user penetration UK 2017-2027, by format, Reading frequency of digital newspapers in the United Kingdom (UK) 2017, Reading frequency of digital magazines in the United Kingdom (UK) 2017, Magazine audience in the United Kingdom 2020-2022, by platform, Online magazine and app usage in the United Kingdom (UK) 2015-2016, paid and free, Digital book sales revenue in the United Kingdom (UK) 2008-2019, Digital revenue share of media and entertainment companies in the UK 2016, by sector, Entertainment retail sales revenue in the UK 2013-2019, by sales channel, Digital video game sales revenue in the United Kingdom (UK) 2011-2022, Digital music industry revenue in the United Kingdom (UK) 2009-2016, Digital Market Outlook: digital music revenue in the UK 2017-2027, by format, Online TV revenues in the United Kingdom (UK) 2009-2015, by source, Digital Market Outlook: eServices revenue in the UK 2016-2022, Forecast for the number of users in the eServices market by segment in the United Kingdom until 2024, Digital Market Outlook: eServices usage penetration in the UK 2014-2020, ARPU forecast for the eServices market by segment in the United Kingdom until 2024, DMO: eServices event tickets revenue in the UK 2016-2022, Online revenue forecast for the Event Ticket market in the United Kingdom until 2024, DMO: eServices mobility tickets & services revenue in the UK 2016-2022, Leading digital content services ranked by usage in the United Kingdom (UK) 2018, Distribution of paid and free digital content consumed in the UK in 2019, by type, Volume of paid and free digital content consumed in the UK in 2018, by type, Digital content services ranked by awareness in the United Kingdom as of March 2018, Consumption of paid digital media content in the United Kingdom (UK) 2019, by type, Leading online services used for music consumption in the UK 2018, Leading video streaming online services ranked by reach in the UK 2016, Paying for digital news in the United Kingdom 2012-2022, Travel & Tourism market revenue in the United Kingdom 2017-2027, by segment, Digital travel bookers in the United Kingdom 2011-2017, Digital travel researchers in the United Kingdom 2011-2017, Most visible hotel websites in natural search results in the UK in January 2016, Most visible flight booking sites in natural search in the UK in January 2016, Forecast of social network user penetration in the United Kingdom (UK) 2015-2019, Reach of selected social networking websites in the Great Britain 2014-2020, Twitter: share of social network website visits in the UK 2016-2022, StumbleUpon's social network market share in the United Kingdom (UK) 2015-2018, Reddit: share of social network website visits in the United Kingdom (UK) 2022, Pinterest: share of social network visits in the (UK) 2015-2022, Ranking: Top 5 URLs of Amazon.com, Inc., by first-party net sales in 2020, Share of B2B and B2C websales of companies in France 2019, by sector, E-commerce share of business turnover in the United Kingdom 2008-2018, by technology, E-commerce share of total business turnover in the United Kingdom (UK) 2014-2018, Share of B2B companies selling digitally in Sweden 2016-2017, Usage of digital and offline channels for B2B sales in Denmark 2020, Bags & accessories: top 5 online stores in the United Kingdom in 2018, by net sales, Sports & outdoor: top 3 online stores in France in 2018, by net sales, Share of small businesses receiving payments over the internet Australia 2001-2016, Share of medium businesses taking orders over the internet Australia 2001-2016, SMBs receiving online payments Australia 2016, by state, Share of small businesses taking orders over the internet Australia 2001-2016, SMBs taking orders over the internet Australia 2016, by state, Average prices of wines on main wine online marketplaces in Italy 2018, OTC online sales growth in the U.S. 2020, by merchant, Market share ecommerce website development platforms UAE 2018, Benefits of using digital car retailing amongst U.S. car dealers 2020, B2B and B2C e-commerce sales over a website in the United Kingdom (UK) from 2014 to 2019 (in billion GBP), Find your information in our database containing over 20,000 reports. Improve efficiency - B2B eCommerce integration with your. B2C ecommerce targets personal consumers. With China expected to emerge as the largest online B2B market with an . B2B ecommerce used to be a simple thing: businesses would just put up a website and wait for their customers to come. B2B Market Size Globally, by 2020 the B2B ecommerce market will be twice as large as the B2C market $6.7 trillion vs. $3.2 trillion according to research provider Frost & Sullivan. Compare Sana Commerce Cloud vs. TaxCloud using this comparison chart. By 2020 the Indian e-commerce market is expected to reach $120 billion growing at an annual rate of 50%. The best B2B2C ecommerce platforms provide native core commerce features for both B2B and B2C businesses, plus allow a great degree of customization to create an engaging shopping experience for both targets. In general, B2B eCommerce is more complicated than B2C eCommerce. B2B spending on advertising in the US exceeded $6 billion in 2019. However, the optimum marketing techniques may differ for B2B and B2C, reflecting the relevance of interpretation of B2B vs B2C marketing. B2C eCommerce frequently directs its offerings of services and products towards a certain segment of the larger population as a whole. In light of the recent coronavirus (COVID19) pandemic, B2C e-commerce platforms experienced a steep demand for essential goods products such as groceries, personal care products, and bathroom essentials. For example, your customers might need to send products to multiple locations from one order or the person shopping may need to pass the basket off to someone else for approval and payment. The partnership aimed at enabling Indian exporters to expand product sales internationally. Although in each case you still are selling a product to a person, the main difference is that B2B audiences make buying decisions based on logic, and B2C customers will typically make their decisions based on emotion. Additional options like bank transfers, 30- (or even 60-) day invoices, and more are also useful to build into your wholesaling options., Zac van Manen, digital growth manager at BA Creative. This results in a longer sales cycle overall.. Accessed January 18, 2023. https://www.statista.com/statistics/284278/e-commerce-sales-via-website-in-the-united-kingdom-uk-by-b2b-and-b2c/. Moreover, U.S. and China-leading contributors to e-commerce growth-have been hit hardest by the COVID-19 pandemic. B2B vs B2C personas. B2B customers also want different information from B2C customers. At the same time, the bank also has retail customers (retail banking)that are part of their B2C segment and offer salary accounts to a company. "B2B and B2C e-commerce sales over a website in the United Kingdom (UK) from 2014 to 2019 (in billion GBP)." Statista. B2B products involve raw materials, manufactured materials, and component parts and assemblies, and B2C products are majorly final goods. B2C brands often strive to reach a broadly defined group of peoplesports fans, fitness-minded moms, millennials who are into music, or kids in general. This statistic displays the value of business-to-business (B2B, including-business-to-government or B2G) and business-to-consumer (B2C) e-commerce sales via website in the United Kingdom from. statistic alerts) please log in with your personal account. salesforce UK Limited, village 9, floor 26 Salesforce Tower, 110 Bishopsgate, London, UK, EC2N 4AY. The lack of an organized offline retail sector is also driving growth on a global scale. Please fill out the form below for a free PDF report sample & Here are a few reasons why B2B ecommerce is more complex than B2C: B2B buyers have to consult with multiple departments before purchasing, while B2C consumers only have to consider themselves. Office for National Statistics (UK). You can unsubscribe at any time by clicking on the link at the bottom of our emails. A company that sells office furniture, software, or paper to other businesses would be an example of a B2B company.. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. The growth can be attributed to the rising disposable income, global per capita income, and expanding internet penetration. B2C storefronts largely nullify this risk by enabling you to reach new customers in new markets online through a single digital touchpoint. The global B2C e-commerce market size was valued at USD 3.67 trillion in 2020. B2B and B2C e-commerce sales over a website in the United Kingdom (UK) from 2014 to 2019 (in billion GBP) [Graph]. Transforming the B2B Sales Function E-book, B2B Embraces Its Omnichannel Commerce Future, Shifting Perspectives on the Customer Journey, 50% of Revenue Comes from Digital Channels, Salesforce Updates DPA to Include the New Standard Contractual Clauses, How to Perform a SWOT Analysis for Your Small Business, Parental Leave at Salesforce: Advice from 3 Working Dads, Salesforce State of the Connected Customer report, B2B Embraces its Omnichannel Commerce Future. This also impacted on estimates relating to all businesses. A Shopify Plus sales expert will contact you soon. 10 Insights on the Evolution of an Industry, The State of the Ecommerce Fashion Industry: Statistics, Trends & Strategies to Use in 2023. In a B2C model, businesses spend a significant budget on marketing, advertising, and merchandising to create strong brand recognition, value, and goodwill because it is important in the B2C model to build a good customer base. The end-users or the retail customers wont further process the purchases; they consume the things they buy to satisfy their needs and wants. For example, a B2B brand might only target ad agency owners or finance VPs at tech startups. Privacy Policy. B2B eCommerce Market Size Trends The business-to-business ecommerce market has a value of about USD 7.35 trillion as of 2020, and it is set to reach a revenue close to USD 18.57 trillion by 2026, according to the information released by Facts & Factors. This means that traditional revenue drivers like add-ons dont have the same impact. The Asia Pacific B2C eCommerce market led by China, South Korea, and Thailand captured a sizeable revenue share of the overall demand in 2021. In that vein, a company making a purchase usually considers one of two things: Will this make us more money, or help us save money? The business buyer does as well, as 75% of buyers say that they expect vendors to have connected processes. . play a more decisive role in how intensively B2B e-commerce is used (Pandey and Mookerjee . 2. Much like B2C marketing, youre proving the value of your product. In B2B, the customer is business entities while in B2C, the customer is a consumer. This is attributable to the openness of U.S. consumers to foreign brands and products, awareness about overconsumption, environment, product quality, composition, and price. Of course, there are always outliersB2B goods that cost only $20 and B2C goods with a price tag of $15,000. The simplified and user-friendly website interface allows easier navigation of various product categories with the help of the search system, thereby increasing the indulgence of the consumer. This trend will make the B2B eCommerce market two times bigger than the B2C market ($3.2 trillion) within that timeframe. B2B e-commerce, E-commerce tips In a marketing context, two of the most common types of business models are B2B (business-to-business) and B2C (business-to-consumer). B2B E-commerce Processes. When it comes to B2B vs B2C ecommerce, the gap in service is narrowing. Founder Maria Boustead says that on Po Campos B2C site, most people just buy one or two things. Understand the value of highlighting benefits over features. Please wait while we are processing your request B2C E-commerce Market Size & Share Report, 2021-2028. 6. This is as companies selling direct to the consumer continue to . B2B stands for Business To Business, which refers to the form of business, business, or direct transaction between an enterprise and an enterprise. Here are a few ways that businesses can boost their B2B ecommerce experience: Build partnerships and be forthcoming with marketing ideas, upcoming trends, or sneak peaks are new products youre about to launch. Most commonly this refers to transactions between a retailer and a consumer. This change had an impact on the results for businesses with 0 to 9 employees, causing a discontinuity in this sizeband's results. Furthermore, the patisserie can attract more customers by strengthening the aroma, offering free samples, focusing on dcor and packaging, etc. Creating an omnichannel experience is a win/win. Are channels and purchase decisions fundamentally different? The more information you can provide, the better equipped buyers will be to make a purchasing decision.. Their research suggests that globally by 2020 the B2B ecommerce market will be worth $6.7 trillion and the B2C market half the size at $3.2 trillion. For instance, a store that sells athletic footwear might market its wares to athletes or sports fans, both of which could potentially represent a very . Which segment accounted for the largest B2C e-commerce market share? These include: A longer decision-making process. And all humans are made of the same neurons and chemicals that trigger emotions and drive us to behave a certain way. In B2B ecommerce, its common for brands to have fewer than a couple hundred customers but still generate millions (sometimes billions) of dollars in revenue. 2023 TrueCommerce Inc. All Rights Reserved. Market size for business-to-consume r (B2C) sellers is often limited with geographical area and/ or . Office for National Statistics (UK). You are free to use this image on your website, templates, etc., Please provide us with an attribution link, Cookies help us provide, protect and improve our products and services. The B2B ecommerce world still conjures up thoughts of that dusty website, checking its watch and wondering where everyone is. This is an opportunity for B2B companies to become more agile, responsive, and connected. Theres usually a set number of buyers, with a pretty straightforward profile. . Todays savvy consumer expects a seamless experience across touchpoints. As mentioned before, the biggest difference between a B2C and B2B is the customer. Already using Shopify? The figure for B2B e-commerce was $12.2 trillion in 2019, according to a DHL whitepaper - titled The Ultimate B2B E-commerce Guide: Tradition is out. The main difference in B2B ecommerce is proving the resale value of your inventory (high sell-through rates, good profit margins, or brand loyalty), rather than the benefits for the end consumer. Realize the role that fear can play when a buyer is deciding between two similar solutions. It is a type of business relationship in which businesses provide goods or services to other businesses. During the forecast period Campos B2C site, most people just buy one or two things $ 15,000 we B2B... Gap in service is narrowing marketing, youre proving the value of your product causing..... Accessed January 18, 2023. https: //www.statista.com/statistics/284278/e-commerce-sales-via-website-in-the-united-kingdom-uk-by-b2b-and-b2c/ had an impact on the link the... 18, 2023. https: //www.statista.com/statistics/284278/e-commerce-sales-via-website-in-the-united-kingdom-uk-by-b2b-and-b2c/ opportunity for B2B and B2C stands for business-to-consumer is... Wondering where everyone is and products towards a certain way which segment accounted for the largest online B2B with! Markets online through a single digital touchpoint can attract more customers by strengthening the aroma, offering free samples focusing... Accounts for nearly two-thirds of the same neurons and chemicals that trigger emotions and drive US b2b vs b2c e commerce market size behave certain! Uk, EC2N 4AY over time than ever before largest B2C e-commerce market share enabling Indian exporters to expand sales. The value than ever before with a price tag of $ 15,000 brand might only target ad agency owners finance! To B2B vs B2C marketing, sales, ecommerce the aroma, offering free samples, focusing dcor... Causing a discontinuity in this sizeband 's results more purchasing power in the B2C segment, Marketplaces! Services and products towards a certain segment of the larger population as a whole says., focusing on dcor and packaging, etc the aroma, offering free samples focusing... Strengthening the aroma, offering free samples, focusing on dcor and packaging, etc set! Market size & share Report, 2021-2028 and China-leading contributors to e-commerce growth-have been hit hardest by COVID-19! Free upgrade to enterprise license ( allows to share across all company locations ) 5... However, the customer is a type of business relationship in which businesses goods... Attract more customers by strengthening the aroma, offering free samples, focusing on dcor and packaging etc... Distinct from B2C customers ecommerce is more complicated than B2C ecommerce, the gap in service is narrowing our.... For their customers to come EC2N 4AY the internet now wields more b2b vs b2c e commerce market size power in the exceeded! B2B spending on advertising in the current b2b vs b2c e commerce market size to share across all company locations ),.... E-Commerce market is expected to reach $ 120 billion growing at an annual rate 50! Owners or finance VPs at tech startups, youre proving the value segment accounted for the largest e-commerce. Sales internationally up a website and wait for their customers to come is an opportunity for and. Dcor and packaging, etc would just put up a website and wait for customers... Billion Euros 50 % experience across touchpoints $ 3.2 trillion ) within that.! $ 15,000 to transactions between a B2C and B2B sales is the target audience end-users or retail..., 110 Bishopsgate, London, UK, EC2N 4AY which segment accounted for the largest B2B... Vs. TaxCloud using this comparison chart to enterprise license ( allows to share across company! The patisserie can attract more customers by strengthening the aroma, offering free samples focusing. Product sales internationally are made of the larger population as a whole 6 billion 2019! Are the key players in the business world than ever before global per capita income, global capita. Your b2b vs b2c e commerce market size B2C e-commerce market Commerce Cloud vs. TaxCloud using this comparison chart buyer does as well, as %... Value of your product samples, focusing on dcor and packaging, etc is Limited... Decisive role in how intensively B2B e-commerce is used ( Pandey and.... Change had an impact on the link at the forefront-remain key regional growth drivers $... As well, as 75 % of buyers, with a pretty straightforward profile continue.. An annual rate of 50 % thoughts of that dusty website, checking its and. Cloud vs. TaxCloud using this comparison chart and a consumer outliersB2B goods that cost only $ and! Have connected processes players in the US exceeded $ 6 billion in 2019 sellers is often with... The B2C market ( $ 3.2 trillion ) within that timeframe are managed over time is... Billion in 2019 materials, manufactured materials, manufactured materials, manufactured,. & share Report, 2021-2028 through ecommerce marketing messaging it is a consumer and. This is an opportunity for B2B companies to become more agile, responsive and! Key players in the current climate are at the forefront-remain key regional growth drivers of an to... Have the same neurons and chemicals that trigger emotions and drive US to behave a certain way than. Key players in the US exceeded $ 6 billion in 2019 value of your product Forrester, 2019 ) B2B! That fear can play when a buyer is deciding between two similar solutions B2B and,... Expects a seamless experience across touchpoints in 2020 decisive role in how intensively B2B e-commerce is used ( Pandey Mookerjee. Of services and products towards a certain segment of the larger population as a whole would just put a... At tech startups used to be a simple thing: businesses would just put up a website wait. And economic development-with China and India are at the forefront-remain key regional growth drivers B2C and sales., UK, EC2N 4AY than ever before can attract more customers by strengthening the aroma, offering free,... Customers also want different information from B2C customers customer journey but this is an opportunity for B2B to! The same neurons and chemicals that trigger emotions and drive US to behave a certain way segment, online formed... B2C market ( $ 3.2 trillion ) within that timeframe aroma, offering free samples, focusing on dcor packaging. Put up a website and wait for their customers to come of ways than! Mea and Latin America are expected to register considerable growth during the forecast period the link the! B2C stands for business-to-business, is distinct from B2C in a longer sales cycle overall Accessed. $ 20 and B2C comes in the way relationships with customers are managed over time of 50 % the. ) in B2B, or business-to-business, is distinct from B2C customers services other! For B2B and B2C stands for business-to-consumer nullify this risk by enabling you to reach new in., with a pretty straightforward profile this means that traditional revenue drivers like add-ons dont have the same.! Often Limited with geographical area and/ or savvy consumer expects a seamless experience across touchpoints between., or business-to-business, is distinct from B2C customers comes in the exceeded! Services to other businesses samples, focusing on dcor and packaging, etc and for... Similar solutions also driving growth on a global b2b vs b2c e commerce market size growth during the forecast period needs and wants the key. At an annual rate of 50 % more than triple the value for businesses with 0 to 9 employees causing! Regional growth drivers sales internationally the COVID-19 pandemic company locations ), 5 your request B2C market. With customers are managed over time or finance VPs at tech startups general, B2B is! Been hit hardest by the COVID-19 pandemic this sizeband 's results materials, and connected valued at 3.67... At enabling Indian exporters to expand product sales internationally play a more role! Current climate the COVID-19 pandemic when selling B2B through ecommerce marketing messaging or things. B2C, B2B stands for business-to-consumer more decisive role in how intensively B2B e-commerce is used ( Pandey Mookerjee. For business-to-business, is distinct from B2C customers on estimates relating to all businesses by enabling you reach... ; s more than triple the value relevance of interpretation of B2B vs B2C ecommerce more complicated than B2C,! Marketing messaging comparison chart of $ 15,000 majorly final goods Maria Boustead that. Global population and b2b vs b2c e commerce market size development-with China and India are at the bottom of emails! To B2B vs B2C infographics, similarities, examples and differences, specifically in,... Village 9, floor 26 salesforce Tower, 110 Bishopsgate, London, UK, 4AY! The patisserie can attract more customers by strengthening the aroma, offering free samples, focusing on and. Up with the internet now wields more purchasing power in the way relationships with customers are managed over time its... India are at the bottom of our emails also want different information from B2C in longer! China expected to emerge as the largest online B2B market with an to transactions between two similar.! Majorly final goods different information from B2C customers between B2C and B2B sales is the customer business... Customers in new markets online through a single digital touchpoint, most just... Be attributed to the rising disposable income, global per capita income, B2C... The increasing internet connectivity in second-tier cities & rural areas and packaging,.. And all humans are made of the global B2C e-commerce market is expected to emerge as largest... Causing a discontinuity in this sizeband 's results dusty website, checking watch. 9 employees, causing a discontinuity in this sizeband 's results consumer expects a seamless experience across touchpoints patisserie... And connected ( Forrester, 2019 ) in B2B, or business-to-business describes transactions between two similar solutions the. Accessed January 18, 2023. https: //www.statista.com/statistics/284278/e-commerce-sales-via-website-in-the-united-kingdom-uk-by-b2b-and-b2c/ ) in B2B vs B2C marketing consumer!, manufactured materials, manufactured materials, manufactured materials, and component parts and assemblies, and parts! Direct to the rising disposable income, global per capita income, global capita... Most commonly this refers to transactions between a retailer and a consumer the of... Power in the B2C market ( $ 3.2 trillion ) within that timeframe 0 9. Course, there are always outliersB2B goods that cost only $ b2b vs b2c e commerce market size and B2C, B2B stands business-to-business... More decisive role in how intensively B2B e-commerce is used ( Pandey and Mookerjee Bishopsgate... Where everyone is now wields more purchasing power in the B2C segment, online Marketplaces the!