KFC is better than Texas Chicken according to innovating menu such as Mac and Cheese, Cheezy Mushroom Crunch, and Chizza.
35-52. The company has a strong financial position and (2021, August 2). McDonalds understands how important convenience is for its customers, in addition to other aspects of their McDonalds experience. McDonalds, on the other hand, has had to deal with competition from newer, smaller chains over the years. Supply chain management plays an important function in an organisation since organisations increasingly find that they must rely on effective supply chains or networks to compete in the global market and networked economy (Ketchen & Hult 2006, p. 574). The two companies have been duking it out with aggressive marketing campaigns and menu innovations. Based on these assertions, the paper has regarded the embracement of concepts of CSR as one of the ways of ensuring that supply chains for both organisations remain sustainable and competitive. The restaurant prides itself in having a differentiated process to manufacture its products and thus retain a healthy competitive advantage. McDonalds strategy is to differentiate itself through efficiency and quality. Competition in the fast food industry has grown intense due to the rise of several local and international brands. Apply online instantly. KFC is well-known for its fried chicken, which is made from their own Web. Such products deserve to create value to their consumers. IvyPanda. McDonalds will always have changes and keep changing their menu to keep their customer freshness towards their company. Does KFC have any core competences are any of these distinctive better than the competition )? The joint venture that has been going on for over fifty years. KFC Corps is considered a monopolistic competitive market, whereby it is part of a huge fast food industry with an extensive global reach, but the originality of its products makes KFC very much unrivalled. 2, pp. KFC is one of the major fast-food organisations that endeavour to internationalise by opening new outlets across the globe. Such legal provisions have the impact of raising the cost of running the business of both organisations. 2 no.1, pp. The franchise business model of the company has managed to ensure that products and services that are offered at the franchises are consistent with services that are offered at the company-owned restaurants. Maloni, M. & Brown, E. 2006, Corporate Social Responsibility in the Supply Chain: An Application in the Food Industry, Journal of Business Ethics, vol. KFC also has a strong presence in China, which is a key growth market. Brands and Dominos to secure that accolade. KFCs core competency is we can just come up with one. Franchises are managed by McDonalds, who keep most of the revenue, and then McDonalds will split the remaining amount of money with the franchisees. From the above efforts of McDonalds and KFC to engage in sustainable supply chains, it is evident that they both deploy similar strategies of facilitating sustainability in the modern supply chains. In monopolistic competition, firms compete against each other by selling similar but slightly differentiated products. The company is moving from using only mechanically separated beef, which is a process that makes the meat from cattle so that it could be ground more easily for hamburgers, to a more natural ground beef that is minimally processed. Aronsson, H. & Brodin, M. 2006, The environmental impact of changing logistics structures, The International Journal of Logistics Management, vol. In the future, supply chain managers need to understand various sustainability issues that relate to the business and company operational environments. On Comparably, they are ranked fourth in the Gender Score category, indicating that they are accommodating both genders. Now that the new McDonalds in London is open, weve been getting to know our new home and were finding out that the UK McDonalds is just as nice a place to be as the US versions. Amid this effort, McDonalds still experiences new challenges that relate to sustainability of its chain supplies. Ciliberti, F. 2009, Codes to coordinate supply chains: SMEs experiences with SA8000, Supply Chain Management: an International Journal, vol. You are free to use it for research and reference purposes in order to write your own paper; however, you McDonalds has also invested heavily in technology in recent years, with a focus on digital ordering and mobile payments. As a result, the company stands out in the marketplace by focusing on delivering a specific type of experience to its customers. According to the most recent data, as of July 30, 2021, the companys market cap was $52.3 billion, and its share price was $1863. By continuing, well assume you agree with our Cookies policy. We utilize security vendors that protect and Having a focus on quality has allowed them to maintain a good supply chain, which helps ensure the high quality of their food and the safe handling of any contaminants. This essay focuses on the strategies KFC adopts to gain a competitive advantage over McDonald's. Talk Radio News is a team dedicated to consumers. This situation has an effect in ensuring that its products and services are sustainable in the short and long-term. Communication is important for both McDonalds and KFC in overcoming criticisms over the sustainability of their chain supplies, especially when queries emerge concerning the foods nutritional value, sources of their raw materials, and issues on management of all associated wastes. McDonalds stands out from the rest of the competition due to its presence in the countrys nook and corners. KFCs success can be attributed to its distinct brand name and distinct recipes, which allow customers to expect high-quality food from one of its restaurants. ), Mcdonalds First Store (is It Still Open, Menu + More), Mcdonalds Vs Taco Bell (quality, Service, Price + More), What Time Does Mcdonalds Stop Serving Lunch? McDonalds differentiates itself from its competitors by its focus on innovation, customer service, and its global reach. Over the years, Wendys restaurants have built a strong brand equity through quality service and customer satisfaction. If you grow your own food, you can control quality better. However, Idle (2011) notes that KFC has a long way to go in the implementation of its social corporate responsibility commitments. Maloni and Brown (2006) also note regulatory directives compel organisations to conduct an analysis of how their products affect their operations. Monopolies can also reduce competition and stifle innovation. McDonalds is one of the largest fast food companies in the world. If your company has a well-known logo, people in your industry will recognize it, and that will increase your companys chances of success. Its ability to penetrate to different types of markets is also a plus because it makes it easy for many people to have a close association with it. McDonalds, on the other hand, is known for its high-quality food and excellent customer service. The idea is to give customers a more natural product. Apart from a varied and healthy menu, better in-store customer experience also helps retain customers. KFC (also known as Kentucky Fried Chicken) is a global chicken restaurant brand. KFC ranks second in terms of CEO Score, trailing only UPS. In the globalisation era, impacts of global warming are one of the issues that are considered very important by customers (Christopher 2005). 7 How is KFC different from the rest of the world? This intense competition has led to some pretty creative marketing campaigns and menu items over the years. According to CEO Score, KFC ranks second in terms of comparable CEO performance. However, this is not its entire expense because the franchisees also bear and contribute to the costs of advertising and promotions. Consequently, it responded by collaborating with the organisation in the implementation of a zero tolerance deforestation programme. They often result in excessive food wastes and accumulation of packaging waste. 573-580. There is no definitive answer to this question as the ownership structure of both KFC and McDonalds is complex and often changing. The Ronald McDonald houses provide a warm place for the children and parents to stay during the childrens disease or injuries. However, in addition to these issues, as from 2003, PETA (People for Ethical Treatment of Animals), has sharply criticised KFC over its approaches in the selection of poultry across the globe (Yaziji & Doh 2009). McDonalds is famous for its cheap, fast meals and their customers appreciate it. During competitive analysis, you determine who your competitors are and what their strengths and weaknesses are. McDonalds has been criticized for its advertising to children. Monopolies can be beneficial in some cases, such as when providing medical services, but they are almost always harmful. Its why the brand has retained heavy focus on food quality, in-store environment and customer service. In these programmes, it holds the debate on nutrition, the need to enhance sustainable supply chains. Franchising improves the brand value of the company hence bargaining power along with improving its revenue and visibility. From the perspective of balance meals, KFC did a better work than McDonalds because their meal has more protein, carbohydrates, and vegetables. From the perspective of balance meals, KFC did a better work than McDonalds because their meal has more protein, carbohydrates, and vegetables. For instance, KFC have chickens come with whipped potatoes, salads, buns and soft drink but McDonalds have fried chickens with French fries and soft drink only in both fried chicken set. (10 Reasons Why), Costco Complaints (contact Details, How To Make A Complaint, Are They Taken Seriously + More), Does Usps Leave Packages In The Rain? In this question, employees Net Promoter score measures employee overall performance. 17-19. Even though McDonalds is as popular and well known as it gets, success did not happen by itself. McDonalds also sells their own specialty coffee under the brand name McCafe. The Wendys Company is a company engaged in the operating, developing, and franchising a system of quick-service restaurants. for only $16.05 $11/page. They are constantly trying to one-up each other in the hopes of winning over customers. 6, pp. Compare both KFC and Texas Chicken in perspective of balance meals, they are same. McDonalds focuses on the development of business models, which pay attention to employee concerns. McDonalds has a long tradition of innovation. For the last one decade, concerns of environmental sustainability have transgressed from an obscure fringe concept to a mainstream concern at the highest level of corporate governance (Maloni & Brown 2006, p.35). Customers Meanwhile, McDonalds has provided more healthy meal and also vegetarian meals compare to KFC such as McVeggie, apple pie, and spinach pie but KFC and Texas Chicken only provide salads. Over three million takeaways are discarded in the United Kingdom each day. KFC and McDonalds have been in a fierce battle for the chicken sandwich market share ever since KFC entered the scene in 2015. Sustainability in supply chain management can be enhanced through programmed inter-supplier communication strategies. There are several major international. They offer hamburgers, french fries, breakfast menu items and many more. 1. McDonalds was ranked in number one in the analysis of Top 10 Fast food Largest Fast Food Chains In The World. Having become the largest restaurant in Asia in 2014, Jollibee will have to face off against the likes of Starbucks, Yum! KFC is among the renowned fast food restaurants that have been in the industry for quite a significant duration. Operating in an environment of criticism concerning McDonalds degree of sustainability of supply chains makes it pursue various success strategies. KFC got the most influence from McDonalds, the best competitor. KFC is not the only restaurant chain in competition with KFC; there are also competitors such as Chick-fil-A, McDonalds, Wendys, and Popeyes Louisiana Kitchen. Christopher, M. 2005, Logistics and supply chain management: Creating value-adding networks, Prentice Hall, Horlow. McDonalds has added their menu to continue the tradition of good burgers and fries. While these fast-food giants have a IvyPanda. Out of these, only 3,133 were managed by the company and 34,108 by the franchisees. This is correct. Indeed, its founder, Harland Sanders, realised that the organisation would function under this model in 1952 when he opened the first franchise at Utah. Leveraging scale, supply chain infrastructure and risk management strategies, it also collaborates with its suppliers for achieving competitive, predictable food and paper costs over the long term (McDonalds Annual Report 2017). They strive to produce high-quality products, services, and processes. (2021, August 2). 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